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ESPN & Twitter Link Global Social Media With Sports

Over the past several years, sports empire ESPN has gone global. Though its strongest ties remain in the U.S., as its headquarters lie in Bristol, Conn., it’s recently launched in markets including...

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Combining Your Global Social Strategy With Mobile

It’s becoming increasingly important to adjust your digital marketing strategy for the growing trends in mobile marketing and global social media. More and more people around the world are accessing...

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The Collaborative Potential of Social Media, LinkedIn

Internet message boards have deservedly earned their pejorative reputations. Gone are the days when curious well-meaners could consult any message board and expect to receive a helpful response. As...

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Incorporating Podcasts Into Your Marketing Strategy

The proliferation of smart phones, tablets and MP3 players has made it necessary for companies to factor mobile marketing heavily into their strategies and one of the fastest growing forms of mobile...

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A (Brief) Survey of the State of Social Media in Marketing

  Social media is now used by 93 percent of marketers according to an HWPCC News article. What was once derided as nothing more than a series of networks used to post pictures of cats and sandwiches...

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